Their latest campaign has done that and more - the provocative image of Elen Rivas bleeding from four banderillas piercing her back was deemed so gruesome that it was banned from easyJet's in-flight magazine.
Elen, 36, appears naked in the ad campaign to fight bullfighting, in the hope she will dissuade tourists from going to watch 'barbaric blood sport' in her native Spain.
'My ad might be graphic, but it's nothing compared to the bloody, violent reality of bullfights', says Rivas.
'Most Spaniards – including those in my hometown of Barcelona, where bullfighting was recently banned – are opposed to the barbaric blood sport, and PETA and I are urging British tourists not to be fooled by the industry's propaganda.
'There is absolutely nothing romantic about torturing and killing animals for entertainment.'
EasyJet's magazine Traveller said that although they sympathise with PETA's cause, they chose not to publish the hard-hitting image, deeming the graphic nature of the images and the nudity too racy.
A PETA spokesperson explains: 'In a typical bullgihts, men on blindfolded horses drive lances into the bull's back and neck, impairing the animal's ability to lift his head.
'Others plunge banderillas – sticks with harpoon points – into the bull's back.
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