The 39-year-old model and mother of four posed with a pair of scissors and a pink tie ribbon around her neck, with the words 'Make It Work' - a catchphrase of the show's co-host Tim Gunn - written on her arm.
The ninth season of the reality show, which pits aspiring fashion designers against one another, is set to debut in the U.S. on July 28.
'This is definitely sexier than past campaigns we've done,' said German-born Klum.
This week it emerged that Kim Kardashian is rumoured to be a guest judge on the upcoming season.
The 30-year-old is expected to fly out to New York this week to film her section on the Lifetime show.
A source said to Life & Style: "She's going to be a guest judge on the show and is really excited."
However not everyone on set is a Kardashian fan - Tim Gunn hit out at the reality star on The Joy Behar Show last year.
He said: '[Kim's] pretty, but she's a poseur. I find that when she's static and still, she has an attractiveness. I find that when she's moving, it all goes away from me.'
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